To work along side the promotion of our short film, we had to produce and complete two ancillary tasks, these consisted of a film review and a postcard. We were asked to create a postcard as short film don't have large enough budgets to distribute film posters. We had to make sure there was a clear link between the three products. Opposite are my initial designs for my postcards, all of which relate to my film in one way or another, bthe first image depicts a bench, which is the focal point of our whole film, this design is very minimalistic and therefore leaves the audience curious to know more. The second design comprises and apple, and although this isn't a vital part of our film it is still featured in it and this postcard design, again is very minimalistic. The other two design are contrasting in comparison with the first to, these display the scenery and an image of Jonathan from a distance, as well as this the designs included delicate font. When getting feedback people seems to prefer the latter two designs in comparison to the first two and therefore when going on to complete my final postcard design i followed in the footsteps of those designs.
When i came to capturing the image for the postcard, i used the digital SLR camera in order for the image to be of the highest possible quality. I chose an image that is not identical to the ones in my initial design stages, however i feel the postcard demonstrates a professional finish and works well in conjunction with 'Fletting'. Below i used screen grabs from the film to illustrate how my postcard and film work successfully in tandem.
This image above illustrates the links between the final film 'Fleeting' and my postcard. The first obvious link is the use of the title 'Fleeting', this has been used at the beginning of the film as well as on the back and front of the postcard, it is imperative for the title to be portrayed as frequently as possible in order to create word of mouth advertising and as well as this if the postcard is used at short film festivals in makes it clearer for the audience what from they're watching. The font on both the film and postcard are very similar, this shows a clear link between both the products and is a link that i feel is a success. The image on the postcard is almost identical to a screen grab from the film, an depicts Jonathan, the bench and the apple, three of the main features in the film. I feel this use of film and postcard interaction worked successfully. The production name and logo feature both on the film and postcard and this is essential and it sticks to the codes and conventions of previous media texts that I have researched. Finally the use of the directors name is displayed both in the film and on the postcard and this works successfully in tandem, as short films are a showcase for a directors talent therefore at film screening it is essential people know who the director is in case they want to get in touch to fund further projects or get involved themselves.
The image above displays my final film review and screen grabs from Fleeting around the side, to again demonstrate the links between the products. I have followed in the footsteps of Sight&Sound for my film review and thus the use of font cannot interlink with the film as this would not stick to the codes and conventions i had previously researched. The review includes an image of Jonathan as well as an additional image of a scene from the film and this therefore connects the two products and leaves the audience curious to watch more. The use of the cast list is shown in my film review and film, i was however unable to show it on my postcard as i dis not have the space and would have given the finish a cluttered feel. Overall i feel the use of images, such as that of Jonathan, the directors name and the title are all essential element that have been included on each product that i have produced. I feel the use of interaction between the products allows for successful advertising and as well as this gives the audience a clear message as to what are films about and the message its trying to portray.
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